2018 Mid-Year Check-In

With six months of 2018 under our belt, it was time to take a look at our annual goals and action plan. Our annual action plan is split into six categories that have actions and tactics aimed at helping us reach our strategic long-term goals. While there’s still plenty to do in the second half of the year, we’ve had some pretty big wins so far and want to share some of that with you.

Marketing & Public Relations

  • We have developed new marketing materials regarding our mobile education programming. This includes school assemblies, STEAM Bus visits, and mobile labs. With a plan in place, we’re ready to start telling the world about these great programs, so Dale is going to help build relationships with Wilson County schools and John will focus on Rutherford County.

Administration & Operations

  • We have created a safety committee that has been tasked with making Discovery Center safer for guests and staff. They meet bi-monthly and are working on putting together staff training opportunities, safety protocols, and plans for streamlining our day-to-day operations.


  • Our annual audit has been submitted and there were zero findings!


  • Our goal is to have a 7% growth in membership and we are at 10% for the year so far.
  • On the other hand, we’d like to see retention at 50%. We’re not there yet, but working on training a few new staff to help with our member communication and retention efforts. If you’re a current member, be on the lookout for your renewal reminders!

Exhibit & Program Development

  • The last year has been all about making new connections and expanding partnerships. Some of our newest partnerships include Maney Avenue Head Start for our LEAP into Science program and SciGirls Code at Eagleville School.

Community Development

  • This year we were selected to join the Cultural Competence Leadership Institute in a cohort with four other museums to increase organizational capacity around diversity, inclusion, and culture. Through this process, we’re looking to identify access points that will help us reach new audiences so that Discovery Center’s visitors and program partners are more representational of our community.